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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands WILSON OZUEM
Libristo kod: 25290306
Nakladnici Brown Walker Press (FL), prosinac 2019
This book provides a contemporary theoretical insight into the fashion and luxury industry, addressi... Cijeli opis
? points 118 b
48.35 €
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This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical c

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Informacije o knjizi

Puni naziv Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Autor WILSON OZUEM
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2019
Broj stranica 386
EAN 9781627347402
ISBN 1627347402
Libristo kod 25290306
Nakladnici Brown Walker Press (FL)
Težina 592
Dimenzije 234 x 155 x 29

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Web-marketing
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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