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Harry Potter

The Story of a Global Business Phenomenon

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Harry Potter Susan Gunelius
Libristo kod: 02966129
Nakladnici Palgrave Macmillan, lipanj 2008
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunel... Cijeli opis
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The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Informacije o knjizi

Puni naziv Harry Potter
Autor Susan Gunelius
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 194
EAN 9781349301089
ISBN 1349301086
Libristo kod 02966129
Nakladnici Palgrave Macmillan
Težina 346
Dimenzije 247 x 154 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Industry & industrial studies
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