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Higher Education Consumer Choice

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Higher Education Consumer Choice Henk A. Becker
Libristo kod: 02935289
Nakladnici Palgrave Macmillan, studeni 2015
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of re... Cijeli opis
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Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

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Informacije o knjizi

Puni naziv Higher Education Consumer Choice
Autor Henk A. Becker, Izhar Oplatka, Jane Hemsley-Brown
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 137
EAN 9781137497185
ISBN 1137497181
Libristo kod 02935289
Nakladnici Palgrave Macmillan
Težina 320
Dimenzije 224 x 149 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Education > Higher & further education, tertiary education
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Economics > Economics of specific sectors
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Operational research
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