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Hit Brands

How Music Builds Value for the World's Smartest Brands

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Hit Brands D. Jackson
Libristo kod: 12043950
Nakladnici Palgrave Macmillan, siječanj 2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has bee... Cijeli opis
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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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Informacije o knjizi

Puni naziv Hit Brands
Autor D. Jackson, Richard Jankovich, Eric Sheinkop
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2013
Broj stranica 201
EAN 9781349444595
Libristo kod 12043950
Nakladnici Palgrave Macmillan
Težina 235
Dimenzije 127 x 203 x 12

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Industry & industrial studies
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