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Hitmakers

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Hitmakers Ana Andjelic
Libristo kod: 46216541
Nakladnici Taylor & Francis Ltd, prosinac 2024
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be... Cijeli opis
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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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Informacije o knjizi

Puni naziv Hitmakers
Autor Ana Andjelic
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2024
Broj stranica 138
EAN 9781032874463
ISBN 1032874465
Libristo kod 46216541
Nakladnici Taylor & Francis Ltd
Težina 346
Dimenzije 156 x 234

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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