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How Advertising Works

The Role of Research

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga How Advertising Works John Philip Jones
Libristo kod: 04683853
Nakladnici SAGE Publications Inc, srpanj 1998
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authorit... Cijeli opis
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John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.

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Informacije o knjizi

Puni naziv How Advertising Works
Autor John Philip Jones
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 1998
Broj stranica 368
EAN 9780761912415
ISBN 076191241X
Libristo kod 04683853
Nakladnici SAGE Publications Inc
Težina 558
Dimenzije 153 x 229 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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