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How social media has impacted global ethical consumerism

Name: How social media has impacted global ethical consumerism
Brand: LAP Lambert Academic Publishing
SKU: 15467349
Price: 35.3 EUR
Availability: InStock
Author: Waqas Hussain
ISBN: 9783330000919

A comparative study of cultural differences

Waqas Hussain

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 15467349

Nakladnici LAP Lambert Academic Publishing, studeni 2015

In 2011 the UK ethical consumerism market was worth over Pds. 50 billion. As an ethical consumer an... Cijeli opis

Libristo kod: 15467349

86 b

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In 2011 the UK ethical consumerism market was worth over Pds. 50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process, investigating what role, if any do the likes of YouTube, Facebook and Online Blogs etc have in the ethical consumerism process, does government censorship, gender or national culture influence this process and ultimately how are purchasing decisions impacted.