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How To Improve Survey Response Rates

Name: How To Improve Survey Response Rates
Brand: SAGE Publications Inc
SKU: 04686166
Price: 203.64 EUR
Availability: InStock
Author: National Centre for Social Research (Great Britain)
ISBN: 9780761963806

A Guide for Interviewers on the Doorstep (Non-commercial) (PAL VHS Video Educational Rate)

National Centre for Social Research (Great Britain)

Jezik

Engleski

Knjiga Tvrdi uvez

Nakladnici SAGE Publications Inc, kolovoz 1999

Successful survey research depends on public co-operation. This training video for interviewers demo... Cijeli opis

Libristo kod: 04686166

491 b

203.64 €

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Successful survey research depends on public co-operation. This training video for interviewers demonstrates how to gain people's co-operation and shows how to develop the skills and techniques necessary for successful interviewing. This training video from a leading social research institute - the National Centre for Social Research (formerly Social and Community Planning Research) features four experienced interviewers at work, demonstrating their various strategies on the doorstep, and showing what they do when people are 'too busy' or 'not interested'. Bullet-point screens summarise the main issues, and an accompanying 28-page manual provides the trainer with additional material and commentary with which to generate discussion. "How to Improve Survey Response Rates" will prove to be an invaluable educational resource for professional and trainee interviewers carrying out social research, market research and public opinion polls.