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How to Plan Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga How to Plan Advertising Alan Cooper
Libristo kod: 04168059
Nakladnici Cengage Learning EMEA, svibanj 2001
This book is carefully structured to follow the basic sequence of tasks with which a planner is conc... Cijeli opis
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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

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Informacije o knjizi

Puni naziv How to Plan Advertising
Autor Alan Cooper
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2001
Broj stranica 224
EAN 9780826457400
ISBN 0826457401
Libristo kod 04168059
Nakladnici Cengage Learning EMEA
Težina 390
Dimenzije 173 x 243 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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