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How To Set Up and Run a Fashion Label

Name: How To Set Up and Run a Fashion Label
Brand: Laurence King Publishing
SKU: 01226751
Price: 40.24 EUR
Availability: InStock

Toby Meadows

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 01226751

Nakladnici Laurence King Publishing, kolovoz 2012

No matter how talented you are as a designer, if you are going to run a successful fashion label you... Cijeli opis

Libristo kod: 01226751

99 b

40.24 €

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No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In "How to Set Up and Run a Fashion Label 2nd Edition", Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies and updated images throughout.