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How to Win at CRM

Name: How to Win at CRM
Brand: Taylor & Francis Inc
SKU: 16206871
Price: 92.21 EUR
Availability: InStock
Author: Seth Kinnett
ISBN: 9781498714709

Seth Kinnett

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 16206871

Nakladnici Taylor & Francis Inc, srpanj 2017

This book provides clarity and guidance on effective strategy, implementation and management of CRM.... Cijeli opis

Libristo kod: 16206871

223 b

92.21 €

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This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.