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How to Win Campaigns

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga How to Win Campaigns Chris Rose
Libristo kod: 06695911
Nakladnici Taylor & Francis Ltd, rujan 2010
A practical guide for creating and running successful campaigns. Written for the new campaigner and... Cijeli opis
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A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. It provides models of motivation, analysis and communication structure.

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Informacije o knjizi

Puni naziv How to Win Campaigns
Autor Chris Rose
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 400
EAN 9781849711937
ISBN 9781849711937
Libristo kod 06695911
Nakladnici Taylor & Francis Ltd
Težina 700
Dimenzije 170 x 216 x 34

Kategorija

Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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