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How To Write A Single-Minded Proposition

Five insights on advertising's most difficult sentence. Plus two new approaches.

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga How To Write A Single-Minded Proposition HOWARD IBACH
Libristo kod: 19615183
Nakladnici Ibach Media Group LLC, svibanj 2018
What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the... Cijeli opis
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What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this f

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Informacije o knjizi

Puni naziv How To Write A Single-Minded Proposition
Autor HOWARD IBACH
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2018
Broj stranica 110
EAN 9780692120002
ISBN 9780692120002
Libristo kod 19615183
Nakladnici Ibach Media Group LLC
Težina 186
Dimenzije 152 x 229 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
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