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Identifying Hidden Needs

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Identifying Hidden Needs Keith Goffin
Libristo kod: 04039927
Nakladnici PALGRAVE MACMILLAN, listopad 2010
Many new products fail because they are based on ideas generated in focus groups and surveys -- meth... Cijeli opis
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Many new products fail because they are based on ideas generated in focus groups and surveys -- methods that only scratch the surface of the customer's imagination. This book describes an approach to market research that uses new, probing methods to identify customers' hidden needs -- requirements that customers have not even recognized themselves. New products and services which satisfy customer's hidden needs can be clearly differentiated from existing products and lead to real competitive advantage. Written by experts in the field, this book takes a practical approach to explaining how to generate real customer insights and contains a wealth of international case studies demonstrating how breakthrough product development can be achieved.

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Informacije o knjizi

Puni naziv Identifying Hidden Needs
Autor Keith Goffin
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2010
Broj stranica 261
EAN 9780230219762
ISBN 0230219764
Libristo kod 04039927
Nakladnici PALGRAVE MACMILLAN
Težina 578
Dimenzije 156 x 244 x 1

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Operational research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Economics, Finance, Business & Management > Industry & industrial studies
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