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Implication for Media Convergence on News Learning

Name: Implication for Media Convergence on News Learning
Brand: LAP Lambert Academic Publishing
SKU: 12628613
Price: 63.88 EUR
Availability: InStock
Author: Agah Gumus
ISBN: 9783659885204

Agah Gumus

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 12628613

Nakladnici LAP Lambert Academic Publishing, studeni 2015

The effects of traditional news media on comprehension and remembering have been one of the importan... Cijeli opis

Libristo kod: 12628613

155 b

63.88 €

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The effects of traditional news media on comprehension and remembering have been one of the important topics of research in communication studies. With the inclusion of the Internet and later technological developments that lead to the convergence of media instruments, the issue has become more complex than ever. The aim of the present study is to evaluate the effects and preference of single or compound presentational formats on comprehension and remembering of university students as far as obtaining the news is concerned. In the study, single presentational formats used are: text, audio, video; dual presentational formats are: text-audio, text-video; and audio-video-text as the triple presentational format.