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Information and Communication Technology

Name: Information and Communication Technology
Brand: LAP Lambert Academic Publishing
SKU: 02201428
Price: 63.94 EUR
Availability: InStock
Author: Somayyeh Varzandeh
ISBN: 9783659422409

Intention To Adopt Online Journalism

Somayyeh Varzandeh

Shahryar Sorooshian

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 02201428

Nakladnici LAP Lambert Academic Publishing, studeni 2012

This study focused on influential factors toward adoption of online journalism among journalists. Th... Cijeli opis

Libristo kod: 02201428

155 b

63.94 €

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This study focused on influential factors toward adoption of online journalism among journalists. The study was conducted to determine 1) the influence of perceived ease of use and usefulness on attitude to adopt online journalism; 2) the influence of colleagues on subjective norms to adopt online journalism; 3) the influence of self-efficacy, prior computer experience, access to technological facilities, training and computer anxiety on perceived behavioral control; 4) the influence of attitude, subjective norm and perceived behavioral control on behavioral intention to adopt online journalism; 5) the mediating influence of attitude, subjective norm and perceived behavioral control in the relationship between independent variables (IVs) and behavioral intention (DV) to adopt online journalism; 6) the influence of demographic characteristics of journalists on behavioral intention to adopt online journalism.