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Innovation in a High Technology B2B Context

Exploring Supply Networks, Processes and Management

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Innovation in a High Technology B2B Context Monika Maria Möhring
Libristo kod: 05285247
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, travanj 2014
Investment goods and services require the particular acceptance of buying, technical and strategic d... Cijeli opis
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51.27 €
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Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

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Informacije o knjizi

Puni naziv Innovation in a High Technology B2B Context
Autor Monika Maria Möhring
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2014
Broj stranica 291
EAN 9783658057206
ISBN 3658057203
Libristo kod 05285247
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 4148
Dimenzije 148 x 210 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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