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Innovation in Pricing

Name: Innovation in Pricing
Brand: Taylor & Francis Ltd
SKU: 16205274
Price: 275.76 EUR
Availability: InStock
Author: Andreas Hinterhuber
ISBN: 9781138738256

Andreas Hinterhuber

Stephan Liozu

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 16205274

Nakladnici Taylor & Francis Ltd, kolovoz 2017

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use... Cijeli opis

Libristo kod: 16205274

669 b

275.76 €

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Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation

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Informacije o knjizi

Puni naziv Innovation in Pricing

Autor Andreas Hinterhuber, Stephan Liozu

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2017

Broj stranica 406

EAN 9781138738256

ISBN 9781138738256

Libristo kod 16205274

Nakladnici Taylor & Francis Ltd

Težina 940

Dimenzije 156 x 234

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management

Economics, Finance, Business & Management > Business & Management > Business strategy

Economics, Finance, Business & Management > Business & Management > Sales & marketing