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Innovation Management

Name: Innovation Management
Brand: Oxford University Press Inc
SKU: 09033853
Price: 320.25 EUR
Availability: InStock
Author: Allan Afuah
ISBN: 9780195142303

Allan Afuah

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 09033853

Nakladnici Oxford University Press Inc, svibanj 2003

Provides a systematic approach to the strategies and processes that underlay the financial results o... Cijeli opis

Libristo kod: 09033853

775 b

320.25 €

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Provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management and marketing, and the strategy literature. Designed to meet the number of courses, this book covers innovation management as its core theme.