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Inside Apple

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Inside Apple Adam Lashinsky
Libristo kod: 01225268
Nakladnici John Murray Press, listopad 2012
In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He in... Cijeli opis
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In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

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Informacije o knjizi

Puni naziv Inside Apple
Autor Adam Lashinsky
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 240
EAN 9781848547247
ISBN 1848547242
Libristo kod 01225268
Nakladnici John Murray Press
Težina 158
Dimenzije 199 x 151 x 16

Kategorija

Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
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