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Integrated Communication

Name: Integrated Communication
Brand: Taylor & Francis Ltd
SKU: 10061080
Price: 74.1 EUR
Availability: InStock
Author: Esther Thorson
ISBN: 9781138992535

Esther Thorson

Jeri Moore

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 10061080

Nakladnici Taylor & Francis Ltd, svibanj 2016

Building brands through integrated marketing is an approach being used by all top-level marketing st... Cijeli opis

Libristo kod: 10061080

180 b

74.10 €

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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.