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Integrated Marketing: From Planning to Implementation

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Integrated Marketing: From Planning to Implementation Ankur Gupta
Libristo kod: 22481800
Nakladnici Clanrye International, lipanj 2019
This book on Integrated Marketing covers a number of topics ranging from understanding various stage... Cijeli opis
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This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing them, etc. for the success of a business in a competitive space. Integrated marketing involves gaining knowledge about the usage of a variety of tools such as SWOT or PEST Analysis that are required to build feasible yet innovative marketing models. This book elucidates new techniques of marketing and their applications in a multidisciplinary approach. It also sheds light on some of the unexplored aspects of the subject. Those in search of information to further their knowledge will be greatly assisted by this book.

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Informacije o knjizi

Puni naziv Integrated Marketing: From Planning to Implementation
Autor Ankur Gupta
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2019
Broj stranica 206
EAN 9781632407757
ISBN 1632407752
Libristo kod 22481800
Nakladnici Clanrye International
Težina 581
Dimenzije 178 x 254 x 13

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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