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Internal Marketing

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Internal Marketing Mohammed Rafiq
Libristo kod: 06698503
Nakladnici Taylor & Francis Ltd, ožujak 2002
Defining what internal marketing is and how it can work, this title demonstrates how internal market... Cijeli opis
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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

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Informacije o knjizi

Puni naziv Internal Marketing
Autor Mohammed Rafiq
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2002
Broj stranica 320
EAN 9780750648387
ISBN 9780750648387
Libristo kod 06698503
Nakladnici Taylor & Francis Ltd
Težina 466
Dimenzije 158 x 234 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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