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International Employer Brand Management

A Multilevel Analysis and Segmentation of Students' Preferences

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga International Employer Brand Management Lena Christiaans
Libristo kod: 08909677
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, studeni 2012
The increasing globalization of business activities forces companies to recruit highly skilled emplo... Cijeli opis
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The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. This book investigates the impact of between-country differences, such as in national culture or economic wealth, on students' preferences in relation to individual differences of students within the same country.

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Informacije o knjizi

Puni naziv International Employer Brand Management
Autor Lena Christiaans
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2012
Broj stranica 265
EAN 9783658004552
ISBN 9783658004552
Libristo kod 08909677
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 374
Dimenzije 148 x 210 x 16

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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