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Internationalisation

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Internationalisation David Wilson
Libristo kod: 04597866
Nakladnici Palgrave Macmillan, lipanj 1998
This fourth volume in the "Academy of International Business Series" examines three main areas of in... Cijeli opis
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This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

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Informacije o knjizi

Puni naziv Internationalisation
Autor David Wilson, Graham Hooley, Ray Loveridge
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 1998
Broj stranica 279
EAN 9780333699430
ISBN 0333699432
Libristo kod 04597866
Nakladnici Palgrave Macmillan
Težina 526
Dimenzije 140 x 216 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Multinationals
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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