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Internationalization, Technology and Services

Name: Internationalization, Technology and Services
Brand: Edward Elgar Publishing Ltd
SKU: 04855128
Price: 160.26 EUR
Availability: InStock
Author: Marcela Miozzo
ISBN: 9781843760535

Marcela Miozzo

Ian Miles

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 04855128

Nakladnici Edward Elgar Publishing Ltd, veljača 2003

This work examines the way in which the increasing internationalization of services, including the o... Cijeli opis

Libristo kod: 04855128

388 b

160.26 €

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This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.