Kontakt
Kako kupovati
Dostava
Savjetnik za kupnju
Internet-Based Customer Value Management
Developing Customer Relationships Online
Engleski
122 b
Do 30 dana za povrat
Kupci su kupili i
/
Meki uvez
30.55
€
/
Meki uvez
53.41
€
/
Meki uvez
13.45
€
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Informacije o knjizi
Engleski
Poklonite ovu knjigu još danas
To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimcaMoglo bi vas zanimati i
/
Meki uvez
84.58
€
/
Meki uvez
16.48
€
/
Tvrdi uvez
93.17
€
/
Meki uvez
14.86
€
/
Meki uvez
14.56
€
Dobar dan! Ja sam Libroamiko, vaš književni savjetnik.
Kako vam mogu pomoći?