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Internet Marketing and Big Data Exploitation

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Internet Marketing and Big Data Exploitation Ian Chaston
Libristo kod: 05349135
Nakladnici PALGRAVE MACMILLAN, veljača 2015
The advent of cloud computing and big data has radically altered the important role of innovation as... Cijeli opis
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The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining long term performance by exploiting new technologies. Understanding of these new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, service firms, healthcare and the public sector in terms of creating new forms of competitive advantage within both pure play and terrestrial environments as a consequence of the advent of mobile technology and online social networks.

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Informacije o knjizi

Puni naziv Internet Marketing and Big Data Exploitation
Autor Ian Chaston
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 287
EAN 9781137488947
ISBN 1137488948
Libristo kod 05349135
Nakladnici PALGRAVE MACMILLAN
Težina 4777
Dimenzije 140 x 216 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business communication & presentation
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Economics, Finance, Business & Management > Economics
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