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Introduction to Global Business

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Introduction to Global Business Julian E. Gaspar
Libristo kod: 02803337
Nakladnici Cengage Learning, Inc, siječanj 2016
The global business environment is rapidly changing due to shifts in geopolitical alliances, active... Cijeli opis
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The global business environment is rapidly changing due to shifts in geopolitical alliances, active support of global international institutions in promoting market-oriented economic reforms, and advances in the development and use of information technology. INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by providing a comprehensive analysis of the global business environment and lays the foundation for the functional tools used to better prepare you to manage the global business landscape. The text flows smoothly and clearly from concept to application, asking you to apply those learning skills into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment -- culture, ethics, economics, and information technology. Ensure that you understand the procedures and concepts you need to know with MindTap® for INTRODUCTION TO GLOBAL BUSINESS. MindTap®, an online course management and learning system, combines the best of current technology to save time in planning and managing your course and assignments.

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Informacije o knjizi

Puni naziv Introduction to Global Business
Autor Julian E. Gaspar, Leonard Bierman, Antonio Arreola-Risa, James W. Kolari, Richard T. Hise, L. Smith
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2016
Broj stranica 432
EAN 9781305501188
ISBN 9781305501188
Libristo kod 02803337
Nakladnici Cengage Learning, Inc
Težina 854
Dimenzije 217 x 274 x 14

Kategorija

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Multinationals
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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