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Investigating Audiences

Name: Investigating Audiences
Brand: SAGE Publications Inc
SKU: 04785394
Price: 38.89 EUR
Availability: InStock
Author: Andy Ruddock
ISBN: 9781412922708

Andy Ruddock

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 04785394

Nakladnici SAGE Publications Inc, kolovoz 2007

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences... Cijeli opis

Libristo kod: 04785394

94 b

38.89 €

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Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising. Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.