ISE Business and Professional Communication

A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspective of others. 

 Kory Floyd and Peter Cardon bring substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant to the communication discipline are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply communication skills in their personal and professional lives. 

 Unique to the market, this text includes a People First feature in every chapter that presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. A dedicated chapter focused on perspective-taking equips students to understand and pay attention to the perspectives of others. And a dedicated chapter focused on career communication encourages students to engage in networking and to consider the priorities and points of view of others as they seek employment and interact professionally. 

Connect thoroughly supports the text, with activities for students to learn basic concepts in engaging formats and then take their learning further, to develop their writing, presentation, analysis, and critical-thinking skills within the context of this content’s focus areas.