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ISE Strategic Management: Creating Competitive Advantages

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga ISE Strategic Management: Creating Competitive Advantages G.T. Lumpkin
Libristo kod: 42186600
Nakladnici McGraw-Hill Education, ožujak 2023
Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, Mc... Cijeli opis
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Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). 

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Informacije o knjizi

Puni naziv ISE Strategic Management: Creating Competitive Advantages
Autor G.T. Lumpkin, Alan Eisner, Gerry McNamara
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2023
Broj stranica 512
EAN 9781266198267
ISBN 1266198261
Libristo kod 42186600
Nakladnici McGraw-Hill Education
Težina 800

Kategorija

Economics, Finance, Business & Management > Business & Management
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