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It's Not Magic is a two-part story of how a small, struggling manufacturing supplier, Magic Inc., transformed itself into a leading manufacturer of springs and stampings. First is the historical account of a group of people who faced the realities of the current and coming business world head on -- not only did they survive -- they thrived and increased sales from four million dollars annually to sixty million annually. Second, Klein and Zawacki share the processes and programs they used to stabilize Magic, Inc. in The Magic Workbook designed for students and professionals alike. They include the charts, lists, questionnaires, and programs that will be of practical use to others seeking to economically re-energize a company.
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