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Japan - A Modern Retail Superpower

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Japan - A Modern Retail Superpower R. Larke
Libristo kod: 02966777
Nakladnici Springer Palgrave Macmillan, studeni 2004
Japanese distribution was long seen as archaic and difficult to understand, but today that has chang... Cijeli opis
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Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

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Informacije o knjizi

Puni naziv Japan - A Modern Retail Superpower
Autor R. Larke, M. Causton
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2005
Broj stranica 279
EAN 9781349545650
Libristo kod 02966777
Nakladnici Springer Palgrave Macmillan
Težina 381
Dimenzije 140 x 216 x 17

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
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