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Kellogg on Integrated Marketing

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Kellogg on Integrated Marketing Bobby Calder
Libristo kod: 04888544
Nakladnici John Wiley & Sons Inc, studeni 2002
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management an... Cijeli opis
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39.32 €
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This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

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Informacije o knjizi

Puni naziv Kellogg on Integrated Marketing
Autor Bobby Calder, Dawn Iacobucci
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2002
Broj stranica 336
EAN 9780471204763
ISBN 0471204765
Libristo kod 04888544
Nakladnici John Wiley & Sons Inc
Težina 678
Dimenzije 167 x 236 x 28

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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