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Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners
Engleski
65 b
Do 30 dana za povrat
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Meki uvez
49.11
€
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Meki uvez
40.74
€
Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: Measuring your firm's competitive advantage Analyzing opportunities and threats in your industry Responding to a competitor's strategy and pricing Coping with entry into new markets Positioning your firm against the competition Developing a sustainable, long-term competitive advantage And much more
Informacije o knjizi
Engleski
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To je jednostavno
1 Dodajte knjigu u košaricu i odaberite isporuku kao poklon 2 Zauzvrat ćemo vam poslati kupon 3 Knjiga dolazi na adresu poklonoprimcaMoglo bi vas zanimati i
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Tvrdi uvez
307.53
€
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Meki uvez
80.88
€
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