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KFC in China

Secret Recipe for Success

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga KFC in China Warren Liu
Libristo kod: 04885827
Nakladnici John Wiley & Sons Inc, prosinac 2008
Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributi... Cijeli opis
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Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

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Informacije o knjizi

Puni naziv KFC in China
Autor Warren Liu
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2008
Broj stranica 206
EAN 9780470823842
ISBN 0470823844
Libristo kod 04885827
Nakladnici John Wiley & Sons Inc
Težina 332
Dimenzije 153 x 227 x 18

Kategorija

Place qualifiers > Asia > East Asia, Far East > China
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
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