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Lead Markets

Country-Specific Success Factors of the Global Diffusion of Innovations

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Lead Markets Marian Beise
Libristo kod: 01737838
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, listopad 2001
The book answers three questions. First: what is a lead market? Second: what constitutes a lead mark... Cijeli opis
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The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region ("lead market") much earlier than by other countries. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile telephone industry. A new innovation development and market entry concept is presented.

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Informacije o knjizi

Puni naziv Lead Markets
Autor Marian Beise
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2001
Broj stranica 306
EAN 9783790814309
ISBN 379081430X
Libristo kod 01737838
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 500
Dimenzije 155 x 235 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Technology, Engineering, Agriculture > Electronics & communications engineering > Communications engineering / telecommunications
Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Industry & industrial studies
Medicine & Nursing > Medicine: general issues
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