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Leap to Globalization

Creating New Value from Business Without Borders

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Leap to Globalization Harry Korine
Libristo kod: 04920512
Nakladnici John Wiley & Sons Inc, lipanj 2002
Whereas previous research concentrated on articulating what global strategies look like in large mul... Cijeli opis
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Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

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Informacije o knjizi

Puni naziv Leap to Globalization
Autor Harry Korine, Pierre-Yves Gomez
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2002
Broj stranica 176
EAN 9780787962111
ISBN 0787962112
Libristo kod 04920512
Nakladnici John Wiley & Sons Inc
Težina 422
Dimenzije 159 x 236 x 18

Kategorija

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > International business
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