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Legends in Consumer Behavior: Jacob Jacoby

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Nakladnici SAGE Publications India Pvt Ltd, rujan 2015
Captures the essence of the most important contributions made in the field of consumer behavior over... Cijeli opis
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Captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. This book reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

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Informacije o knjizi

Puni naziv Legends in Consumer Behavior: Jacob Jacoby
Autor Jagdish N. Sheth
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2015
Broj stranica 3024
EAN 9789351501244
ISBN 9789351501244
Libristo kod 10911762
Nakladnici SAGE Publications India Pvt Ltd
Težina 8470
Dimenzije 184 x 241 x 287

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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