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Leveraging Computer-Mediated Marketing Environments

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Leveraging Computer-Mediated Marketing Environments Gordon Bowen
Libristo kod: 20805750
Nakladnici IGI Global, prosinac 2018
Social media has redefined the way marketers communicate with their customers, giving consumers an a... Cijeli opis
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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in dev

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Informacije o knjizi

Puni naziv Leveraging Computer-Mediated Marketing Environments
Autor Gordon Bowen, Wilson Ozuem
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2018
Broj stranica 300
EAN 9781522573449
ISBN 9781522573449
Libristo kod 20805750
Nakladnici IGI Global
Težina 1431
Dimenzije 178 x 254 x 31

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Economics
Computing & Information Technology > Information technology: general issues
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