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Leveraging Japan - Marketing to the New Asia

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Leveraging Japan - Marketing to the New Asia George Fields
Libristo kod: 04697055
Nakladnici John Wiley & Sons Inc, siječanj 2000
Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains... Cijeli opis
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Japan is reeling from the blow of Asia's economic crises, but nobody is writing her off. She remains the second largest market in the world and is the gateway for Western business moving into other Asian markets. Western companies will continue to stake and build their presence in Japan for three reasons: Japan's shift from a manufacturing to a consumer-driven economy creates unprecedented marketing opportunities; Japanese companies are among Asia's most significant players; and Japan gives insights into the evolution of emerging Asian markets.

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Informacije o knjizi

Puni naziv Leveraging Japan - Marketing to the New Asia
Autor George Fields, Hotaka Katahira, Jerry Wind
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2000
Broj stranica 356
EAN 9780787946630
ISBN 078794663X
Libristo kod 04697055
Nakladnici John Wiley & Sons Inc
Težina 672
Dimenzije 162 x 236 x 27

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Place qualifiers > Asia > East Asia, Far East > Japan
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Finance & accounting > Finance
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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