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Lights, Camera, Campaign!

Media, Politics,and Political Advertising

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Lights, Camera, Campaign! David A. Schultz
Libristo kod: 10024426
Nakladnici Peter Lang Publishing Inc, listopad 2004
Television sets the tone for American political advertising through paid advertisements, the nightly... Cijeli opis
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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

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Informacije o knjizi

Puni naziv Lights, Camera, Campaign!
Autor David A. Schultz
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2004
Broj stranica 322
EAN 9780820468310
ISBN 9780820468310
Libristo kod 10024426
Nakladnici Peter Lang Publishing Inc
Težina 490
Dimenzije 225 x 153 x 20

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government
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