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Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Low-Income Consumers as a Source of Innovation Aline Krämer
Libristo kod: 09193366
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, veljača 2015
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. t... Cijeli opis
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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

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Informacije o knjizi

Puni naziv Low-Income Consumers as a Source of Innovation
Autor Aline Krämer
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2015
Broj stranica 364
EAN 9783658089290
ISBN 3658089296
Libristo kod 09193366
Nakladnici Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Težina 4996
Dimenzije 148 x 210 x 215

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
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