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Luxury Brands in China and India

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Luxury Brands in China and India Glyn Atwal
Libristo kod: 15528417
Nakladnici Palgrave Macmillan, lipanj 2017
This book provides an analysis of the luxury industry in two of the world's biggest and evolving mar... Cijeli opis
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137.19 €
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This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

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Informacije o knjizi

Puni naziv Luxury Brands in China and India
Autor Glyn Atwal, Douglas Bryson
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2017
Broj stranica 256
EAN 9781137547132
ISBN 1137547138
Libristo kod 15528417
Nakladnici Palgrave Macmillan
Težina 4602
Dimenzije 148 x 210 x 21

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Industry & industrial studies
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