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Luxury the Chinese Way

Name: Luxury the Chinese Way
Brand: Palgrave Macmillan
SKU: 21077002
Price: 84.02 EUR
Availability: InStock
Author: S. Rovai
ISBN: 9781349711239

The Emergence of a New Competitive Scenario

S. Rovai

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 21077002

Nakladnici Palgrave Macmillan, kolovoz 2021

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has be... Cijeli opis

Libristo kod: 21077002

205 b

84.02 €

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Duše na Zemi Linda Backman

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12.65 €

IGOR STRAVINSKY: TROIS HISTOIRES POUR ENFANTS STRAVINSKY Knjiga

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18.89 €

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22.71 €

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.