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Madboy

Name: Madboy
Brand: Open Road Media
SKU: 08611548
Price: 17.21 EUR
Availability: InStock
Author: Richard Kirshenbaum
ISBN: 9781453258170

Beyond Mad Men: Tales from the Mad, Mad World of Advertising

Richard Kirshenbaum

Jezik

Engleski

Knjiga Meki uvez

Libristo kod: 08611548

Nakladnici Open Road Media, listopad 2011

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980... Cijeli opis

Libristo kod: 08611548

42 b

17.21 €

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A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today

Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results.

Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.