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Make Marketing Matter

Name: Make Marketing Matter
Brand: Practical Inspiration Publishing
SKU: 51666584
Price: 24.58 EUR
Availability: PreOrder
Author: Emma Pownall
ISBN: 9781805760207

Emma Pownall

Jezik

Engleski

Knjiga Tvrdi uvez

Libristo kod: 51666584

Nakladnici Practical Inspiration Publishing, listopad 2026

Stop justifying marketing. Start architecting growth.Too often, CMOs find they're speaking a differe... Cijeli opis

Libristo kod: 51666584

59 b

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Do 30 dana za povrat

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Stop justifying marketing. Start architecting growth.

Too often, CMOs find they're speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their boardroom peers - intended when investing in marketing.

There is a better way. Marketing leaders should be the architects of growth, building a marketing ecosystem that operates strategically across three dimensions: audience attention, business outcomes and growth strategy. A marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.

Drawing on her own boardroom experience and other real-world examples, Emma Pownall shows business leaders and marketers how to build ecosystem thinking, translate marketing strategy into business priorities, and elevate the role of marketing to be strategic, commercial and creative to drive attention that leads to action - the very reason marketing does matter to growth.

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Informacije o knjizi

Puni naziv Make Marketing Matter

Autor Emma Pownall

Jezik

Engleski

Uvez Knjiga - Tvrdi uvez

Datum izdanja 2026

Broj stranica 240

EAN 9781805760207

ISBN 1805760203

Libristo kod 51666584

Nakladnici Practical Inspiration Publishing

Težina 302

Dimenzije 140 x 216 x 18

Kategorija

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management