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Making Markets

How Firms Can Design and Profit from Online Auctions and Exchanges

Jezik EngleskiEngleski
Knjiga Tvrdi uvez
Knjiga Making Markets Eric van Heck
Libristo kod: 06574620
Nakladnici Harvard Business Review Press, srpanj 2002
Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprin... Cijeli opis
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Reveals how market makers are rewriting the rules of commerce. This book offers a strategic blueprint for designing, implementing, and profiting from electronic markets. It also shows how companies can use markets in procurement, resale, and clearance, and in applications such as prediction, risk management, and decision making.

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Informacije o knjizi

Puni naziv Making Markets
Autor Eric van Heck
Jezik Engleski
Uvez Knjiga - Tvrdi uvez
Datum izdanja 2002
Broj stranica 272
EAN 9781578516582
ISBN 9781578516582
Libristo kod 06574620
Nakladnici Harvard Business Review Press
Težina 490
Dimenzije 161 x 241 x 24

Kategorija

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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