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Making the News

A Guide for Nonprofits and Activists

Jezik EngleskiEngleski
Knjiga Meki uvez
Knjiga Making the News Jason Salzman
Libristo kod: 04929706
Nakladnici Westview Press Inc, lipanj 2003
At a time when more and more people are becoming activists, this thoroughly revised and updated edit... Cijeli opis
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27.43 €
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At a time when more and more people are becoming activists, this thoroughly revised and updated edition of Making the News explains how to generate news coverage of any important issue or nonprofit cause and to do so within a reasonable budget. Based on interviews with professional journalists and media-savvy activists, this easy-to-use handbook describes how to stage media events, write distinctive news releases, contact reporters, deliver soundbites, and much more. Now including the latest information about online media coverage including news Web sites, viral e-mail, and more this new edition will also insure a media edge in the Internet age. The handbook's expanded sections on aggressive tactics, including extensive tips on how to create newsworthy visual imagery, provides everything needed to transform standard media events into spectacles that reporters won't ignore.

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Informacije o knjizi

Puni naziv Making the News
Autor Jason Salzman
Jezik Engleski
Uvez Knjiga - Meki uvez
Datum izdanja 2003
Broj stranica 304
EAN 9780813340951
ISBN 0813340950
Libristo kod 04929706
Nakladnici Westview Press Inc
Težina 350
Dimenzije 140 x 210 x 22

Kategorija

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies > Popular culture
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: Journalism
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Publishing industry & journalism > News media & journalism
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